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Mental Accounting

Another term is psychological accounting. People tend to mentally frame their incomes depending on the source, making the accounts largely non-fungible. Also this effect is subject to many other biases and logical fallacies.


Upvotes at import: 13 | Stars at import: 11
Posted previously at: 2019-07-09T02:25:06 | Posted previously by: KentuckyFriedScootaloo
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